What is Digital Marketing?

Digital Marketing is defined by the strategy that is used digitally to connect to the customers and digital marketing encompasses all marketing efforts that use electronic device. In other words, digital marketing is the marketing of products, business or service using digital technologies, internet and any other digital medium.

Digital Marketing is a combination of various types of marketing that are used in different categories and section to promote products, services and business. These are the following:

1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Marketing (SMM)
4. Content Marketing
5. Affiliate Marketing
6. Influencer Marketing
7. Email Marketing

The use of digital marketing has increased from the last few years because the business people are getting better results through online marketing. Digital Marketing is used by almost everyone, but only few get the results. Why? Because the best digital marketers have a clear picture of how each online marketing campaign supports their goals and depending upon the goals, they design a marketing strategy through which they can support a larger campaign through paid and free channel.

Almost every people search for the term digital marketing and tries to understand the strategy, layout and factors of online marketing that can improve their business. The highest numbers of searches are from Myanmar, Vietnam and India.

Let us go through a quick rundown of the tactics used in Digital Marketing:

1. Search Engine Optimization (SEO)

Search Engine Optimization or Organic Search is a method in Digital Marketing to rank your website in the top results of search engine, thereby increasing traffic for your website. The following channels get benefitted from SEO: Websites, Blogs and Infographics.

There are three steps that one can use SEO to rank their website. These include:

• On Page SEO: On Page SEO focuses on within the website optimization through keywords, content, Meta tags, URL’s, Header Tags, sitemap, robots.txt etc. The keywords are researched using various keyword research tools that provide the analysis of keyword difficulty, search volume and similar keywords. These keywords are then used in Meta Tags, Content, URL’s, and Header Tags etc. in a limited requirement. All the optimization is done with the aim of user friendly website without any plagiarism.

The Meta tags include Title Tag, Description Tag, Meta keywords etc. and these tags are used to define the web pages, website, service, product and business. The content used in the website should be unique and original containing a certain amount of keywords.

• Off Page SEO:

Off Page SEO focuses on the optimization of website through directory submission, social bookmarking, forum submission, article submission, infographic submission, using Google My Business, guest blogging, broken link acquisition, influencer marketing etc. While doing off page seo, make sure that your website has no broken links.

• Technical SEO:

Technical SEO focuses on the background of your website and how your codes are used. This step is used to check your image compression, structured data, CSS file optimization and all the technical issues related to your website.

1. Search Engine Marketing (SEM):

Search Engine Marketing is used for online campaign where business people pay for each click on their Google Ads. This is used to promote product, create brand awareness or to sponsor any special message to the audience. The ads are created using Google Adwords where the business people enter a specific budget for the ad and using different types of targeting, they create the Google Ads.

• Social Media Marketing (SMM):

Social Media Marketing is a platform to promote your product, business or service through the use of social media channels. You can also create social media ads just like Google ads using their own marketing platforms. Most of the people go for the following channels to promote their brand:

• Facebook
• Twitter
• LinkedIn
• Instagram
• Snapchat
• Pinterest

• Content Marketing:

This term is used when you create content for promotion to generate brand awareness, traffic growth, lead generation and customers. The channel that plays a part of content marketing strategy includes:

• Blog Post: writing and submitting articles on company blogs can help you generate huge amount of organic traffic and it will also demonstrate your industry expertise.
• E-books & Whitepapers: Most of the website visitors look for e-books and whitepapers. This method will help you to exchange content for a reader’s contact information which can be used to generate leads.
• Infographics: Infographics are widely used content that are used to convey any message to the audience or promote any product. This has found to be the most important in content marketing as people tends to share the infographics much more than any other text content. Infographics are visual content that helps audience to understand the message while going through the designs or images.

• Affiliate Marketing:

Affiliate Marketing is a performance based advertising where they receive commission for promoting someone else product or service. Affiliate marketing channels include:

• Hosting video ads through YouTube Partner Program
• Posting affiliate links from your social media accounts

• Influencer Marketing:

Influencer Marketing is a type of marketing that mainly focuses on using certain key leaders to convey your brand message to the large market. Rather than marketing directly, you can pay, hire or inspire the influencers to drive your brand awareness to the audience. Influencer marketing often uses social media marketing and content marketing.

Social Media has a huge number of key influencers that has large followers, this can help you to get to the audience and also gather leads.

• Email Marketing:

Companies and Business people use email marketing as a direct way to communicate to their specific audience. Email Marketing is mostly used to promote content, events, products or any new updates related to the business. The following types of emails you might send in an email marketing campaign:

• Blog Subscription Newsletters
• Follow up emails to website visitors
• Welcome emails for customers
• Holiday promotions, events or discounts

• Viral Marketing:

Viral Marketing refers to the type of marketing that encourages the customers or consumers to share information about a company’s product, service or goods via the internet. Viral Marketing is done by creating video or content that attracts the customers, which they share in social network such as Facebook, Twitter and other channels.

There are many advantages of viral marketing, such as:

• Viral Marketing can be carried out under low cost
• It has a potential of great reach
• It helps you build up your brand
• It is not nosy