10 Best Keyword Research Tools

I have always gone through various questions regarding the best keyword tools, most of the beginners get confused as what keyword research tools to use. When they start their new digital marketing career, most of them face certain questions from the client like: “How many Keyword Research Tools have you used”, “Which one is more suitable or accurate” or “Use certain tools to find a list of particular keyword for my website”. Few of them get confused in this state and they can only say “Google Keyword Planner” and that’s where the client or the manager has to start from the basic.

I have created a list of best keyword research tools that will help all the new digital marketers to understand how the keyword research actually works. Keyword Research is not about searching for a particular keyword that the client says and you search it in a single research tool. No. That’s not how keyword research works.

When you start doing keyword research, make sure that the keyword is related to the website, it describes the website services, products or business. Use 5 different tools to come up with the most amazing keyword list. Research about the keyword and use the tools to create a keyword report that the client cannot deny. Here are the 10 best keyword research tools:

1. Google Keyword Planner (Free)

The Google Keyword Planner is something that is known as the best among all the keyword research tools. Not because it’s free but it provides all the required information that you will need to rank your website and blog. Google Keyword Planner provides you with many insights, such as, monthly searches, competition level (high, low or medium), average cost per click and many more.

This tool gives you the keyword suggestions with long tail keywords and short keywords that are very useful during website or blog optimization. The most interesting part of keyword planner is that you will even get forecast for the keywords. Google Keyword Planner lets you search keywords using different language and locations and you can also filter out the type of keywords you want (Broad Match, Exact Match, Phrase Match and Negative Keywords).

Just Log in to your Google Ads account and click on Tools & Settings. You will find the option under Planning as Keyword Planner. After that, click on Find New Keywords. Enter the keyword you would like to use which is relevant to your website or blog and click search.

You will get a whole list of keywords. Select the required keywords with high search volume and low competition level.

2. Soovle (Free)

Soovle is an amazing tool where you can find all the keywords that are related to user search. Soovle allows you to explore the most typed keywords in different channels like Google, Yahoo, Bing, YouTube, Wikipedia and Amazon.

Soovle is a great brain-charger as you can slowly type your relevant keyword and allow Soovle to show the entire user search queries related to your keyword.

3. UberSuggest (Free)

UberSuggest is an amazing tool that allows you to search for the relevant keywords along with different suggestions. This tool provides you with many results along with the keywords like search volume, SEO difficulty, paid difficulty and Cost per Click (CPC).

The tool also provides suggestion regarding the keyword that you’re going to use for your website. For example: When you search for the keyword “Digital Marketing”, it gives various insights and also a suggestion like “This keyword is competitive. There is a 38% chance you can rank in the top 20.”

4. SEOProfiler (Paid)

SEOprofiler is an amazing tool to find the most suitable keywords for your website and blog. This tool lets you use the amazing filter through which you can filter out the required information like position of seed keyword, competition, opportunity, search volume and CPC. The tool shows the entire list of relevant keywords which are useful for you along with the required insight. The tool have column: Action. This column lets you check the required keyword chart which shows the trending part of the keyword.

This is a very helpful tool that you can use to sort out all your required and relevant keywords with ease.

5. Ahrefs Keyword Explorer (Paid)

Use Ahrefs to make smarter keyword decisions because it gives you super in-depth data on each keyword. The most helpful part of using Ahrefs is that it gives you exactly the amount of backlinks needed to rank your website on Google’s first page.

The in-depth information of Ahrefs consists of Keyword Difficulty, Search Volume, Clicks, CPC, Clicks per Search, Link Building Information and Return Rate. This data is enough to give you the idea on how to rank your website in first page of search engine.

6. SEMRush (Paid)

SEMRush is not a typical keyword research tool, it offers so much more than keywords unlike other keyword research tools. SEMRush gives you a detailed report on the keyword you are searching for and the details are super in-depth. The report contains the following overview of the keyword:

• Organic Search
• Paid Search
• CPC Distribution
• Trend
• Phrase Match Keywords
• Related Keywords
• Top Organic Search Results
• Top Ads Copies
• Ads History

You can also check the required results for different country, device, date and currency. The interesting part of SEMRush is that it has a “Keyword Magic Tool” that gives you the most effective report about the searched keyword. The report includes:

• Search Volume
• Trend
• Keyword Difficulty
• CPC
• SERP feature
• Results in SERP
• Average Difficulty
• Keywords divided into types (Broad, Phrase and Exact Match)
• Related Keywords

7. KWFinder (Paid)

If you are looking forward for a tool which is related only to keyword research than KWfinder is your best bet. This tool is purely dedicated to keyword research and the most favorable among the digital marketers.

KWFinder helps you to find the keyword that will help you to drive high targeted traffic. You can use this tool to find Long Tail Keywords that are related to problem solving.

8. Spyfu (Paid)

Spyfu is the most amazing Keyword Research Tool that I have ever come across. This tool gives you a full in-depth report on your required keyword that will help you to create a great marketing strategy to stand among your competitors.

This tool gives out huge amount of information that includes:

• Keyword Overview detail report (monthly search local & global, CTR, KD, CPC, monthly cost, Advertisers using the keyword)
• Top Adwords buy recommendations
• Profitable Related Keywords
• Most Successful Advertisers and their best ads
• Organic Ranking History
• Backlinks
• Organic Search Ranking Analysis
• Current Ads

9. Jaaxy (Paid)

Jaaxy is a great keyword research tool that gives you billions of keywords at your fingertips. Jaaxy provides you with efficient, fast and powerful keyword data from different search engines like Google, Yahoo and Bing.

The main difference of Jaaxy from other keyword research tool is that it has a QSR (Quoted Search Result), which gives you the information about the number of websites trying to rank for the particular keyword.

10. KeywordTool.io (Paid)

Keyword Tool io gives you a huge amount of keywords just like Soovle and Ubersuggest but what makes it different from the rest is that:

• This tool gives you a lot of keyword suggestions
• You can easily filter, drill down or expand the results to find the right set of keywords
• Not only keywords, it also gives you the option to find hash-tags for your social media accounts.
• Provides keywords for your app store

I have given you the list of 10 best keyword research tools (Paid & Free).

Now, I’d like to hear your take about any other keyword research tool that you would like to include or have any questions regarding the tools.

Either way, leave a comment right below.