Digital Marketing is one of the most popular ways for businesses to increase sales. In fact, spending on Digital Marketing is projected to increase the business growth from 12% – 15%. There are many ways to increase your sales through Digital Marketing because you can convey your message to the accurate and target audience without wasting any time.
The number of digital report have changed tremendously from 2016 to 2019, the report shows the increase of internet users, social media users and mobile device users.
According to current digital marketing statistics, digital marketing is taking over the traditional marketing because digital marketing allows us to interact with the target audience in real time and engage them in a meaningful way. Another huge reason is that we can design email templates and send to our target audience whereas traditional marketing requires a lot of effort to get the target audience while spending a huge amount.
Digital Marketing have become a favorable option for the business people as it gives better out-coming results than traditional marketing. We know that traditional marketing is difficult when it comes to target the specific audience during a campaign and it is also time consuming. In digital marketing, audience can directly interact with your ads through social media or search engines and it is a medium where you can convey your message to your target audience loud & clear.
Traditional Marketing is still effective but it cannot be used as a sole reason to make your product popular among the audience. Today, technology has grown to a much deeper level and is enabling business people to connect to their audience unlike traditional marketing, which is why it is important to understand the drawbacks of traditional marketing before investing in it.
Digital Marketing is more preferred over traditional marketing is because of the active internet users all around the world which can be easily targeted using online campaigns. According to the reports of wearesocial and Hootsuite, there are more than 3 billion people around the world and almost everyone is internet users where most of them are active in social media. Here are some interesting facts about digital world in 2019:
- The number of unique mobile users in today’s world is 5.11 billion
- Among them, 4.39 billion people use internet
- The amount of social media users are 3.48 billion and out of these, 3.26 billion people use social media on their mobile device.
The results are quite different from 2018 and we can see that the number of unique mobile users, internet users and social media users have increased to a huge percent.
The global stat shows the Social Media stats all over the world.
Usage of social media app has also increased in the last few years. Almost 3.5 billion people around the world uses social media, with 98% of the people accessing social media from their mobile device. Overall, Facebook have the highest audience following by Pinterest, Twitter, Instagram and YouTube. Also, LinkedIn can be seen gaining their audience from the corporate sector.
The growth in social media app have been also due to the increase in online marketing campaigns that are taking place through most social media apps like Facebook, Instagram and Twitter. Business people are using YouTube to promote their product, business or service through video marketing. The uses of digital trends are increasing with the usage of social media, mobile device and internet users. With the use of online marketing, it is becoming easier to target the required audience who are interested in our product or business.
Digital Marketing gave a platform for content marketing where one can easily convey their message to the target audience through video, image, emails, blog articles and PDF’s. This has proved to be an important aspect of digital marketing as it is easier to convey the tough message to the audience in an easy way. Most of the business people use the social media platform for their content marketing because of the huge number of social media audience.
According to a survey conducted by Hubspot, most of the people have showed interest in video content marketing from their favorite brand or business.
Digital Marketing have reached to such a position where 4 out of 10 internet users made use of voice command and voice search and the most number of voice search have been done by the people of India, China and Indonesia (report by Global Web Index). The report mentions that most of the voice search user’s age of 16 to 24 whereas the age group more than 34 uses less voice search compared to the young age.
That’s all for our Digital Marketing Stats for April 2019. We will be back with more results and analyzed reports. In the meantime, you can subscribe to our blog and get notifications of latest news, updates and trends on Digital Marketing.
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